- Customers buying Honda 2Wheeler nearly 3 times faster -> 14 years for first 10 lac customers to only 5 years for the next 10 lac customer addition
- Leading towns like Bhopal, Indore etc drive the BS-VI sales momentum in Madhya Pradesh
- Limited availability of BS-IV as Honda to move to 100% BS-VI model production beginning Feb 2020
- Now is the best time to buy: Honda announces offer with big savings up to Rs. 10,000 till Feb 29, 2020
- CB Shine & Activa most preferred by customers in 125cc motorcycle & scooter segments
Bhopal, 31 January 2020: Honda 2Wheelers India today announced its latest milestone that its cumulative sales in Madhya Pradesh have now crossed 20 lac units mark!
New Record – 20 lac happy customers of Honda in M.P
Noteworthy, that while it took Honda 14 years to add first 10 lac customers in Madhya Pradesh, the recent 10 lac customers have joined the Honda family in just 5 years, which is nearly 3 times faster! More and more customers in Madhya Pradesh – the 4th biggest two-wheeler market of India now ride on a Honda two-wheeler.
Thanking customers for their trust and sharing two-wheeler trends in Madhya Pradesh, Mr. Yadvinder Singh Guleria, Senior Vice President, Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “From Activa in 2001 to our latest BS-VI models, Honda has changed the way people ride in Madhya Pradesh. Looking ahead, Honda has started #AQuietRevolution into the BS-VI era. Giving more value to customers are our 6-year warranty package – a first in two-wheeler industry (3 years standard + 3 years optional extended warranty). Now customers can choose between BS-IV and BS-VI, however BS-IV stocks may be limited as Honda moves to 100% BS-VI only production beginning February 2020. Delighting customers even further will be our attractive retail finance schemes with benefits up to Rs. 10,000.”
Madhya Pradesh gives a thumbs up to Honda in BS-VI era
Honda was the first two-wheeler manufacturer to start mass availability of its BS-VI two-wheelers, almost 6 months ahead of the April 1, 2020 deadline. At the heart of #AQuietRevolution is Honda’s all new BSVI engine with Enhanced Smart Power (eSP) technology. eSP integrates ACG Starter motor, reduced frictional losses with Programmed Fuel Injection(PGM-Fi). Adding more new value are the many first-in-segment features, significant mileage-up (10% up in Activa 6G to 16% mileage up in SP 125) and two-wheeler industry’s first 6-year warranty package (3 years standard + 3 years optional extended warranty). More and more two-wheeler customers are appreciating these features & the leading towns like Bhopal, Indore etc are driving the BS-VI sales momentum in Madhya Pradesh.
Honda drives the scooter & 125cc motorcycle demand in Madhya Pradesh
With the growing acceptance of Honda scooters and motorcycles in Madhya Pradesh, every 2nd scooter customer in Madhya Pradesh is now buying a Honda scooter! Parallely, Honda also leads the 125cc executive motorcycle segment with over 80% market share. Interestingly, CB Shine is the only 125cc motorcycle in the top 5 selling two-wheelers of the state. Parallely, Honda is reaching closer to its customers through its nearly 170 touchpoints.
Honda CSR contribution to Madhya Pradesh
As a socially responsible corporate, Honda has gone beyond business to actively contributing towards the development of society. Recognizing the importance of spreading road safety awareness in Madhya Pradesh, Honda has educated over 50,000 people in Madhya Pradesh through its regular awareness camps in schools, colleges, corporates and societies. Further, Honda has adopted 5 skill enhancement centres at Khargone, Satna, Jabalpur, Bhopal & Ratlam to empower local youth with job-oriented technical skill training.
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