Honda 2Wheelers signs MoU with Pine Labs - Beeaar Honda

Honda 2Wheelers signs MoU with Pine Labs

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Honda 2Wheelers signs MoU with Pine Labs

December 28, 2020 / Comments 0 / 203 / News
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More power to Honda customers: New option to buy on EMI across a range of 20 credit & debit cards

New Delhi,
February 14, 2020

  • Asia’s leading merchant commerce platform Pine Labs will now offer EMI options to Honda 2Wheeler customers
  • More affordability as the MoU gives this option on 14 credit and 6 debit card issuers
  • Instant EMI scheme to make process hassle free with no down payment or lengthy loan approval time
  • First in Industry offer only for Honda 2Wheeler customers: Exclusive scheme for SBI Credit cardholders with cashback of 5% upto Rs. 4000, valid till 29th Feb 2020

New Delhi, February 14, 2020: Honda Motorcycle & Scooter India Pvt. Ltd. today signed a Memorandum of Understanding (MoU) with Asia’s leading merchant commerce platform – Pine Labs. The new Pine Labs POS machines available across Honda dealerships will now provide a new purchase solution to debit and credit card holders by way of convenient and affordable EMIs (equated monthly installment).

The new alliance which empowers cardholders of 14 credit and 6 debit cardholders, was formalized by Mr. Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., Mr. Kush Mehra, Chief Business Officer, Pine Labs and Mr. Venkat Paruchuri, Chief Product Officer, Pine Labs along with other dignitaries.

Usually, applying for loans to buy a 2Wheeler involves two charges – down payment and hypothecation fee, the latter also troubles the customer at the time of loan completion. The consumer needs to produce a ‘no objection certificate’ from his bank, and later pay and arrange for hypothecation removal at the Registration Authority.

With Honda’s new MoU with Pine Labs, customers are now assured of extra benefits like zero-down payment,
no documentation and waiting time, zero hypothecation fee or no N.O.C certificate by respective bank.
Pine Labs’
EMI on POS payment facility empowers cardholders to choose from multiple tenure options while opting for EMI-based purchase of Honda 2Wheelers.

With every 2nd two-wheeler customer now buying a two-wheeler under retail finance, the new EMI on Pine Labs POS significantly cuts down on
time and documentation hassles while parallely enhancing customer buying experience with the joy of instant delivery. Exclusively, under this scheme, SBI
Credit cardholders can avail cashback of 5% up to Rs. 4,000 valid till 29th February 2020 on a minimum purchase of Rs. 40,000.

Customer benefits:

Extra benefits:

1. Zero down-payment

2. Zero Hypothecation Fee at time of vehicle purchase & loan completion

3. No NOC required from bank

4. No Documentation

5. No loan approval waiting time

6. Instant delivery of vehicle

Recognizing the growing need for affordable solutions in the 2Wheeler category Mr. Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “With the industry moving towards BS-VI era, two-wheeler prices are seeing upward revision of 10% to 15%. As a result, every second customer is now buying on retail finance. Adding another enabler, this partnership with Pine labs will simplify the buying journey of our customers. They can now avail instant EMI options at the point of purchase with zero down payment, zero waiting time for loan approval and instant delivery of their choice of two-wheeler besides no documentation requirements.”

Speaking on the partnership with HMSI, Venkat Paruchuri, Chief Product Officer, Pine Labs said, “We are extremely happy to partner with Honda Motorcycle and Scooter India to offer “2 wheeler EMI” to millions of Debit and Credit cards holders across a range of Issuers partners, on the Pine Labs POS machine. EMI on POS is an innovative technology-led financial offering that helps make the complex task of customer loan approval a quick and delightful digital experience and will enable Honda’s dealers to reduce the time-lag between order and delivery. We believe that this partnership will offer speedy and convenient financing solutions to Honda’s customer base in India.”

About Honda Motorcycle & Scooter India Pvt. Ltd.

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) – the 100% subsidiary of Honda Motor Company, Japan (World’s No.1 two-wheeler company) started its Indian 2Wheeler operations in May 2001. In its 19th year, Honda 2Wheelers India has grown to become India’s Most Trusted two-wheeler brand with over 46 million happy customers. As the first to lead #AQuietRevolution into the BS-VI era, Honda products are delighting customers with world-class advanced technology (like eSP, PGM-FI, silent start etc), long list first in class features, significant mileage up coupled with industry’s first optional 6-year warranty package (3 years standard + 3 years optional extended warranty). 

About Pine Labs

Pine Labs is one of Asia’s leading merchant commerce platforms. Its unique cloud-based platform enables it to offer a wide range of payment acceptance and merchant commerce solutions.
Pine Labs’ stored value platform offers issuing, processing and distributing digital gift cards for corporate customers. Its customer base includes prominent large, mid-sized and small
merchants across India, South East Asia and the Middle East. Pine Labs is incorporated in Singapore. Its key investors are Sequoia India, Actis Capital, Temasek, PayPal, Sofina and Mastercard.
To know more, please visit

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