Activa 6G 20th Year Anniversary Edition | Honda

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Honda celebrates the Power of 6 with the Nation!

December 28, 2020 / 0 Comments / 141 / News

Unveils the 360-degree campaign for the
All New Activa 6G BS-VI

Gurugram,
March 2, 2020

Gurugram, March 2, 2020: Celebrating new year 2020 with the ‘Power of 6’, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has started the 360-degree campaign of 6th generation of India’s first choice of mobility on two wheels – All New Activa 6G BS-VI.

In its 19 years’ journey Activa scooterized India like never before; and raised the bar with its many new innovations, technology & advanced features. The latest 6th generation avatar – Activa 6G BS-VI changes the game of mobility and unleashes #AQuietRevolution.

The campaign conceptualized by Dentsu One, a Dentsu Aegis Network division aims to further strengthen the leadership position of Activa using the common thread of 6. For the cricket loving India – 6 signifies the best possible result and holds the power to change the game. When it comes to two-wheelers, Activa is India’s most loved too. The campaign synergizes the 6 key benefits of 6th generation Activa 6G with 6 sixers of cricket. Thereby, ensuring total recall to the Activa 6G – ‘6 Changes the Game.’

Speaking on the campaign, Mr. Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Ever since its inception, Activa has changed the way India rides. Our advanced technologies like eSP, many first-in-segment features including ACG starter motor and PGM-FI technology provide a perfect mix of power to the legend. A significant increase in mileage along with Honda’s 6-year warranty package (3 years standard + 3 years optional extended warranty) ensure additional value for our customers. Like cricket, Activa too has a loyal fan following of more than 23 million Indians. Combining the two classic nation’s favourites; Cricket and Activa, the campaign symbolises the spirit of common love and Joy across the masses.”

Mr. Titus Upputuru, National Creative Director, Dentsu One said, “Sometimes, the story lies in the branding itself. Activa was coming with its 6th generation and it was called 6G. We thought this time Activa is hitting a 6. Cricket is known for its commentary so we used the narration to sound like real commentary from a cricket match. We executed a simple visual hook of a 6 to aid high recall. Casting Billy Bowden as a surprise element was the icing on the cake as he is known for his signature 6 signal.”

 “Activa has not only been changing the category dynamics with its every new generation since its first launch in 2001 but also building a strong and inseparable emotional bond with India. With the launch of new Activa 6G, equipped with segment-first features, Activa has once again upped the benchmark.  India loves cricket as much as they love Activa 6G and this forms the basis of our product story that seamlessly connects 6th generation Activa to the game of cricket.”, added Mr. Abhinav Kaushik, Executive Vice President, Account Management, Dentsu One

About the film: ‘Power of 6’

Activa has been the torch bearer of India’s scooter industry since its launch in 2001. In its 2 decades’ journey, Activa has become the undisputed first choice of India.

Powered by as many as 26 patent applications, the all new BS-VI Activa 6G celebrates the ‘Power of 6’ and seeks to further strengthen Activa’s leadership position.

The TVC depicts the 6 new blockbuster benefits of 6th generation of Activa. Honda’s trusted 110cc PGM-FI HET (Honda Eco Technology) engine brings future technology to the present and results in 10% increased mileage. The sophisticated and precise Enhanced Smart Power (eSP) technology with unique Honda ACG starter for a Silent Start every time. Adding more new value to this are the many new incredible features. The new telescopic suspension with increased ground clearance ensures smoother rider over rough roads. Moreover, the new engine start/stop switch, new external fuel lid easily accessible by the integrated dual function switch and bigger 12-inch front wheel make the Activa 6G – a true game changer.

The 6 new technologies in Activa 6G and its new advanced features are highlighted throughout the TVC supported by commentary with cricket terminologies and flavour.

The film opens with a rider removing the covers off his brand new Activa, just like the covers are removed from the pitch before a game of cricket.

The TVC also shows the universal love and trust of Indian customers on Activa. The Activa 6G impresses individuals pan-India with the newly added features who show their appreciation to this by raising their hands to make a six gesture.

The film ends with the world-famous cricket umpire, Billy Bowden who is equally impressed. Billy makes his signature six gesture when he sees the product and the voice-over concludes, Activa 6G – 6 Changes the Game!

LINK TO THE CAMPAIGN:  https://www.youtube.com/watch?v=lA88m6jQB4k

Campaign Summary:

  • Campaign Elements: TVC, Print, Outdoor, Digital, Cinema
  • Client: Honda Motorcycle and Scooter India Pvt. Ltd.
  • Creative Agency: Dentsu One Pvt. Ltd.
  • National Creative Director: Titus Upputuru
  • Creative Team: Vishal Mittal, Vishnu Das Kunchu, Akash Swami, Dibakar Das, Utsav Chaudhary
  • Planning Team: Anand Murty, Samik Chatterjee
  • Executive Vice President, Account Management: Abhinav Kaushik
  • Vice President: Shiguma Shinohara
  • Account Director: Aakash Jain
  • Senior Account Executive: Ishaan Day
  • Account Executive: Soumya Arora
  • Associate Vice President, Films: Dawa Lama
  • Director (of the film): Shimit Amin
  • Executive Producer: Salil Khurana
  • Production House: Katapult Films
  • DOP: Sejal Shah
  • Music: Hanif

Campaign Details;
TV, Digital, Print, Outdoor

 

Title of film:
Activa 6G – 6 changes the game

 

Duration:
45 seconds

 

Campaign Launch:
28th February 2020

 

Exposure:
Television, Digital, Print, Outdoor, Events

Honda 2Wheelers India celebrates International Women’s Day across India

December 28, 2020 / 0 Comments / 143 / News

Educated 7,000+ females to be a #SafeRiderSmartRider

New Delhi,
March 8, 2020

New Delhi, March 08, 2020: Making women independent & safe riders, Honda Motorcycle & Scooter India Pvt. Ltd. celebrated International Women’s Day across India under its special road safety #SafeRiderSmartRider program.

Aligned with the global theme of this year’s international Women’s Day i.e. #IamGenerationEquality, Honda 2wheelers India brought together women of every age, ethnicity, race and religion and empowered them with the freedom of mobility.

Aiming to build more independent and safe two-wheeler riders on road, Honda conducted exclusive female-oriented road safety #SafeRiderSmartRider program under two-fold approach. The celebrations were held at Honda’s 14 traffic training parks which saw activation participation of over 1,000 females. Parallely, Honda took forward the celebrations at educational institutions in 8 cities (Yamunanagar, Bhopal, Angul, Jagdalpur, Madurai, Belgaum, Palgarh & Alipurduar) where more than 6,000 young women celebrated the spirit of womanhood with Honda.

Commenting on the occasion, Mr. Prabhu Nagaraj, Vice President – Brand & Communication, Honda Motorcycle and Scooter India Pvt. Ltd. said, “Everyday, more and more women are now joining the workforce. This International Women’s Day, we want to take this opportunity to encourage women to enjoy the freedom of mobility. Our #SafeRiderSmartRider program aimed at empowering women to be an independent and safe rider. I thank all the participants who came forward and joined us in celebrating the spirit of womanhood.”

Key activities

Enabling women to be a #SafeRiderSmartRider, Honda 2Wheelers India conducted the celebration under its three-pronged approach:

  1. Theoretical session: All the participants first went through an interactive theory session on crucial subjects like traffic rules, riding tips, road signs and necessary safety measures followed by a road safety quiz.
  2. Demonstration: Further embedding the theoretical knowledge, Honda’s trained road safety instructors then showed the safe and easy ways of vehicle inspections, kick-starting a two-wheeler, rule of mounting & dismounting etc.
  3. Practical: In the final leg, all women then implemented the knowledge gained by riding a two-wheeler on an all-inclusive track replicating the real-world on road situations (like traffic signals, speed breakers, blind spots etc.) a rider faces during her commute.

To make it a memorable experience, all women took home Honda merchandise and won exciting gifts.

Honda’s CSR initiatives towards Women Empowerment

As a socially responsible corporate, Honda is actively involved in promoting gender equality and enabling them to become agents of change in their families & communities. Honda has empowered more than 11,000 women through its various projects like Sapno ki Udaan (giving wings to young women’s dream of becoming a commercial pilot), Umeed (an initiative for improving the lives of war & army widows) and Unnati (empowering local women by providing vocarional skills training to young women). Additionally, Honda has also set up Honda Centre of Excellence to develop the skills of youth & make them independent, Women Security Guard Training Program imparting relevant skills & knowledge necessary to become security guard.

Honda 2Wheelers India’s BS-VI sales cross 5.5 lac unit mark!

December 28, 2020 / 0 Comments / 150 / News

Becomes First two-wheeler brand to cross 5.5 lac BS-VI sales

Mumbai,
March 16, 2020

Mumbai, March 16, 2020: Further strengthening the BS-VI revolution in India, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) crosses sale of over 5.5 lac BS-VI units. With the latest addition of Shine BS-VI and Unicorn BS-VI, Honda’s BS-VI model line-up comprises 6 models namely Activa 125, SP 125, Activa 6G, Shine, Unicorn and Dio BS-VI.

Delivering on its commitment to start mass availability of BS-VI two-wheelers, Honda has successfully dispatched over 5.5 lac BSVI units. Honda continues to lead as the only two-wheeler manufacturer with six BS-VI compliant models (Activa 125 BS-VI, SP 125, Activa 6G, Shine, Unicorn and Dio BS-VI) available in the market.

Thanking India for embracing the BSVI transition with such excitement, Mr. Yadvinder Singh Guleria, Senior Vice President, Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “The launch of six BSVI compliant models offering many segment-first features has provided Honda with great momentum to leap ahead in the BSVI era. With customers appreciating our BSVI product line and additional benefits like 6-year warranty package (3 years standard + 3 years optional extended warranty), all our models have garnered tremendous response, helping Honda to become the first manufacturer crossing 5.5 lac BSVI mark.”

#AQuietRevolution by Honda!

At the heart of #AQuietRevolution is Honda’s all new BSVI engine with Enhanced Smart Power (eSP) technology. eSP integrates ACG Starter motor, reduced frictional losses with Programmed Fuel Injection(PGM-Fi). Since the World First to introduce PGM-Fi technology in 1982, Honda’s PGM-Fi technology has won the trust of over 55 million customers in ASEAN region, and is now delighting India. Adding more new value are the many first-in-segment features, significant mileage-up (10% up in Activa 6G to 16% mileage up in SP 125)

  1. The all new Activa 125 BSVI

Developed with as many as 26 new patents*, Honda’s trusted 125cc PGM-Fi HET engine boosted by the eSP technology promises 13% more mileage. Adding to this are 5 segment first features (Side Stand Indicator with Engine Inhibitor, digital analogue meter, integrated dual function switch & external fuel lid, Idling Stop System, front glove box for more storage.

  1. SP125 BSVI – ‘Strictly for the Advanced’

Honda’s brand new SP125 is powered by 19 new patents*. The completely new 125cc HET engine with eSP technology delivers 16% more mileage and packs in punch with as many as 9 segment first technology & features in SP 125 (full digital meter, distance to empty, average fuel efficiency, real-time fuel efficiency, LED DC headlamp, Engine Start/Stop switch, Integrated headlamp beam/Passing switch, Eco Indicator, Gear Position Indicator).

  1. Activa 6G – India celebrates 2020 with the Power of 6!

The all new 110cc HET PGM-Fi engine powered by eSP technology gives 10% more mileage. Activa 6G is a league ahead with as many as 26 patents* including ACG motor for silent start & World first enhanced Smart Tumble Technology (eSTT).  Adding more value are 8 new additions (new telescopic suspension, new integrated dual function switch, new malfunction light, new engine start stop switch, external fuel lid, passing switch, DC LED headlamp, 3-step adjustable rear suspenson), best in segment ground clearance and the power of more (increased floor space, bigger 12 inch front wheel, longer wheelbase).

  1. Keep Dio’ing it with Dio BS-VI

The Dio 2020 comes with as many as 20 patent applications and Honda’s trusted 110cc PGM-FI HET engine with Enhanced Smart Power (eSP). Creating more excitement are 11 new technology & features (full digital meter, side stand indicator with Engine Cut-off, telescopic suspension, engine start/stop switch, integrated dual function switch, external fuel lid, passing switch, front pocket for convenient reachable storage option, DC LED headlamp, malfunction light and 3-step adjustable rear suspension).

  1. Honda Shine 125 – ‘AMAZING SHINE’

At the heart of Shine BSVI ticks Bharat Stage VI compliant Honda’s trusted 125cc PGM-FI HET (Honda Eco Technology) engine, boosted by Enhanced Smart Power (eSP). Honda’s latest technology and a host of new features like 5-Speed Transmission for smooth & efficient ride, make Shine BSVI ready for the next era of transformation. Engine Start/Stop switch offer conveninece of engine start/stop from single switch.

  1. Honda Unicorn BSVI – ‘BE A WING RIDER’

New Honda Unicorn BSVI comes equipped with advanced, efficient & smooth 160cc HET BSVI PGM-FI engine. It comes equipped with ABS (Anti-brake system) that gives an enhanced braking performance on the roads. The high performance Rear Mono Shock suspension is housed below the seat and mounted on the advanced tough and flexible diamond frame. It offers superior riding comfort and excellent stability. Additionally, Unicorn BSVI comes with Engine Stop Switch for the convenience of turning-off the engine on brief stops with the flick of a button.

Honda India Foundation pledges support towards India’s fight against COVID-19

December 28, 2020 / 0 Comments / 178 / News

New Delhi,
1st April, 2020

New Delhi, 1st April, 2020: Honda India Foundation, the Corporate Social Responsibility (CSR) arm of all Honda group companies in India, today pledged Rs. 11 crore aid for relief and prevention efforts towards the ongoing COVID-19 pandemic situation in India.

As part of this aid, Honda will immediately supply 2,000 units of Honda engine powered High Pressure Backpack Sprayers to the various Government agencies. These light-weight powerful sprayers will be used for disinfectant fumigation at hospitals, public transport, railway stations, public canteens and other common areas. This unique initiative is taken by Honda in consultation with Government; and is part of the collaborative efforts from the auto industry to support India’s preparation against COVID-19. Disinfecting public spaces is an extremely critical part of preventing & controlling the spread of virus along with other aspects such as regular hand-washing etc.

Additionally, Honda will support local administration efforts in all its manufacturing locations. Honda will make available its ambulances stationed at all its plants for medical emergencies and support with food packets to take care the poor and underprivileged in these difficult times.

To combat the deadly impact of the COVID-19 pandemic, Honda India Foundation will also contribute financial aid to Central & State governments’ relief funds in Haryana, Uttar Pradesh, Karnataka, Gujarat, and Rajasthan where manufacturing plants of Honda group companies are located. Furthermore, associates across all 5 Honda group companies in India have voluntarily pledged to donate one day’s salary towards the total relief aid.

Mr. Minoru Kato, Chairman, Honda India Foundation said, COVID-19 pandemic has caused an unprecedented situation and calls for mass-collaboration at all levels of society. Corporates and individuals need to come forward and contribute towards India’s fight against the corona virus. Besides the monetary aid, we are immediately offering 2,000 units of Honda engine powered Backpack sprayers which would be a direct contribution to help in government’s fumigation drive at public places at this critical phase. We stand one with the Indian government in its spirited battle against the COVID-19 outbreak.”  

About Honda India Foundation (HIF)

Honda India Foundation (HIF) is the CSR arm of all Honda group companies in India – Honda Cars India Ltd, Honda Motorcycle & Scooter India Pvt Ltd, Honda Siel Power Products Ltd., Honda R&D (India) Pvt. Ltd and Honda Access India. The Foundation undertakes focused corporate social responsibility initiatives to promote road safety, environment protection, education & health care. Honda globally aspires to be ‘a company that society wants to exist” and contributes to the realization of a sustainable society by serving people worldwide with the joy of expanding their life’s potential through its social contribution activities.

For further information, please contact:

Honda Motorcycle and Scooter India Pvt Ltd. –public.relations@honda2wheelersindia.com

Honda Cars India Ltd – Saba Khan saba@hondacarindia.com

Honda Siel Power Products Ltd – chayan.roy@hspp.com

Honda 2Wheelers India pledges support to its dealer family to maintain business continuity

December 28, 2020 / 0 Comments / 227 / News

Honda supports infusion of additional liquidity to improve cash flow at its dealers

Gurugram,
April 09, 2020

Gurugram, April 09, 2020: As the nation-wide lockdown now enters its 3rd week, Honda Motorcycle & Scooter India Pvt. Ltd. today announced its next set of strong relief measures designed to support sales and service business partners across India during the unprecedented COVID-19 pandemic situation.

With its unprecedented scale and subsequent nationwide lockdown, COVID-19 has severely impacted the business continuity of dealer partners, who were already under immense pressure due to the 16-month-long demand industry slowdown.

Elaborating on how Honda as a responsible corporate is committed to taking care of its dealer partners in these uncertain times, Mr. Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. Said, “In this challenging times, Honda 2Wheelers India has extended an exhaustive financial support package for its dealers. The support package will effectively provide immediate liquidity to our dealer partners and we are confident that it will comprehensively ease their business continuity anxiety & improve cash flow. Providing yet another major support, Honda shall also bear the interest cost of the BS-VI vehicles inventory at all its dealers for the entire 21-day lockdown period.”

Honda’s slew of measures includes advance payments of incentives and reimbursements across the 3 functions (sales, service and spare parts), Buy-back of the BS-IV inventory lying unsold with few dealers majorly in Delhi NCR area; and also entirely bearing the interest cost of BS-VI inventory (Physical plus Transit) with the dealers for the 21 days of nationwide lockdown.

Honda had earlier announced extension of timeline by 2 more months to customers whose free service & warranty was scheduled during lockdown (15th March to 15th April). Honda also released payments approximately amounting to Rs. 1,700 Crores to all its suppliers, dealers and service providers on time. This further eased the liquidity crunch that its business partners faced due to the sudden Covid-19 lockdown situation, and supported them for timely payment of March salaries to their workforce and vendors.

Honda family says Stay Home, Stay Safe:

Parallely, Honda and many of their dealer partners, as One Honda family continue to proactively fight for the cause and contribute to the society. On April 1st, Honda India foundation – the Corporate Social Responsibility (CSR) arm of Honda group companies in India pledged 11 crore aid towards COVID-19 relief and preventive measures. Honda Associates across all 5 Honda group companies too have voluntarily pledged to donate their 1 days salary towards the total relief aid. Across India, dealers too have contributed through free distribution of meals & food grains to the needy, Free masks & sanitizer distribution, funds donation to State/ Central Government etc.

Honda workshops serve over 500 frontline Corona Warriors on Two Wheels following the guidelines of COVID-19 lockdown

December 28, 2020 / 0 Comments / 140 / News

Kochi,
April 18, 2020

  • Following Kerala Government guidelines, over 50 Honda 2wheeler outlets in the state open workshops twice a week on Thursday and Sunday for immediate service requirements of customers engaged in the essential service as Frontline Corona Warriors (Doctors, Nurses, healthcare workers, Bank employees, Police etc.)
  • All Honda service workshops following strict Social distancing norms & other safety precautions for well-being of all customers and their own staff 

Kochi, April 18, 2020: Committed to provide all support in the nation’s fight to contain the spread of COVID-19 pandemic, Honda Motorcycle & Scooter India Pvt. Ltd. today announced that following the guidelines issued by Government of Kerala, few workshops in the state have resumed partial operations. So far, Honda workshops have served over 500 customers using Honda two wheelers during their duty as part of engagement in essential services in the ongoing lockdown.

This is in line with Kerala Government’s order dated 8th April 2020 which allowed two-wheeler workshops and spare parts shops to resume service related work of immediate nature. Currently over 50 authorized Honda service workshops across the state are serving customers with their immediate repair, maintenance and spare parts needs every Thursdays and Sundays (from 10:00 am to 5:00pm).

Sharing Honda 2Wheelers India efforts to strive to be a company that society wants to exist, Mr. Yadvinder Singh Guleria, Director – Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “In these challenging times of COVID-19 more than ever, Honda 2Wheelers India is moving forward as a responsible corporate. The entire Honda 2Wheelers India family is proud to resume the partial operations of our workshops across Kerala in line with the local Government’s operational guidelines. Honda wholeheartedly thanks its many customers in Kerala who are everyday serving society with their essential services during the current lockdown. Providing peace of mind and convenience to all customers, these workshops & the staff therein are happy to provide immediate two-wheeler service needs, irrespective of the brand.” 

Honda workshops measures to #BreaktheChain of COVID-19

As a socially responsible corporate, all Honda workshops are adhering to strict safety & health protocols and preventive measures for the safety of its customers and workshop staff as well, while ensuring social distancing between staff and customers to effectively ‘Break the Chain.’ 

All Honda’s workshops with complete sanitization facilities are taking strict measures to ensure safety at all customer interaction touchpoints like vehicle receiving, repair bay, vehicle delivery area and common areas etc. 

All staff including service advisors, technicians, cashier, security staff etc. wear masks and maintain minimum 1-meter distance at all times even while having meals and rest area. Putting safety first, all customers are requested to sanitize hands and wear face masks from main workshop entry point itself and also maintain distancing while waiting in the customer lounge. 

In vehicle repair area, to maintain safe distance between technicians on job, only alternate service bays are open. All vehicles of washed before repair and there is zero sharing of common tools as well. Similarly, in vehicle delivery area too, all vehicles are being sanitized at key areas that are likely to be touched (like vehicle key, handle grip, seat, brake lever etc) before final delivery to customer. Furthermore, to minimize risk through contact, workshops are requesting customers to give preference to the zero-touch digital mode of payments. 

Honda remains committed to its customer centric approach during the COVID-19 ongoing nationwide lockdown.

To support customers whose free service / warranty / extended warranty was scheduled between 15 March till the end of lockdown, Honda has already extended the same till 30th June, 2020. 

* As per Kerala Government guidelines, no pick and drop facility can be provided to customers & non-immediate work such as painting, upholstery, detailing, washing etc. cannot be executed during the lockdown.

Honda 2Wheelers India announces New Top Management for India

December 28, 2020 / 0 Comments / 183 / News

Gurugram,
May 1, 2020

  • Atsushi Ogata shall be the new President, CEO and Managing Director of HMSI after Mr. Minoru Kato
  • V. Sridhar becomes Senior Director while Mr. Yadvinder Singh Guleria & Mr. Vinay Dhingra get elevated to the Board of Directors

Gurugram, May 1, 2020: Honda Motor Co., Ltd. today announced the new top management in Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI).

Mr. Atsushi Ogata will be taking on new responsibility as the President, CEO & Managing Director of Honda Motorcycle & Scooter India Pvt. Ltd. Mr. Ogata is also an Operating Executive at Honda Motor Co., Japan. 

Mr. Ogata shall be the successor of Mr. Minoru Kato, who after spearheading Honda’s Indian two-wheeler operations for 3 years, returns to Japan with effect from 1st May 2020; elevated as the Operating Executive & Chief Officer Life creation operation, Honda Motor Co., Japan.

Executive brief of Mr. Atsushi Ogata

Born in 1962, Mr. Ogata started his career in Honda Japan from 1985. In the year 2000, Mr. Ogata moved to Europe as the General Manager of Motorcycle Sales Division in Honda Motor Europe Ltd. (HME) gaining experience in both HME’s northern and southern operation headquarters at Germany and France respectively over the next 6 years.

The next 9 years (2006 – 2015) saw him drive Honda two-wheeler sales in China in 2 of Honda joint-venture companies in the country. After being the General Manager in Sales Division of Sundiro Honda Co., Ltd (Shanghai, China) for first 4 years, he later became the President of Wuyang Honda Motor Co., (Guangzhou, China).

Next up in 2015, he returned to Japan as General Manager of Motorcycle Operation Office. In 2018, Mr. Ogata moved to Asian Honda Motor Co. Ltd. (Thailand) as the Director of Honda’s Regional Operations (Asia & Oceania region) for both motorcycle and power products business and was further elevated to Executive Director in the same profile in 2019.

With his unparalleled 35 years of rich experience at Honda across Europe, Japan, China and Asia & Oceania, Mr. Ogata will be arriving  in India and shall be taking over as the new President, CEO and MD of Honda Motorcycle & Scooter India Pvt. Ltd. and Operating Executive, Honda Motor Co., Ltd.

Changes in the Board of Directors:

Entering its 20th year of Indian operations, Honda 2Wheelers India has also further strengthened its Senior Leadership Team to strategically steward the brand towards market leadership in the disruptive future.

As part of this move, Mr. V Sridhar (earlier GVP & Director – Manufacturing, HMSI) is now further elevated as the Senior Director – Purchase, HMSI. Additionally, Mr. Yadvinder Singh Guleria and Mr. Vinay Dhingra are now elevated to the Board of Directors of Honda Motorcycle & Scooter India Pvt. Ltd.

Mr. Yadvinder Singh Guleria as the new Director, HMSI now has greater responsibilities with additional charge of Customer Service, Logistics Planning & Control, Premium Motorcycle Business, Brand & Communication along with Sales & Marketing. Mr. Guleria was previously the Senior Vice – President Sales & Marketing, HMSI.

Similarly, Mr. Vinay Dhingra is also appointed as the new Director, HMSI with added responsibility of Strategic Information System (SIS) along with General & Corporate Affairs. A veteran at Honda, Mr. Dhingra was previously the Senior Vice-President, General & Corporate Affairs in the company.

Parallely, two Directors have retired after completing their respective tenures – Mr. Anupam Mohindroo (previously Director – Purchase, HMSI) and Mr. Harbhajan Singh (previously Director – General & Corporate Affairs, HMSI).

Honda dealer family starts rebooting their operations with “Safety Comes First” approach post lockdown2.0

December 28, 2020 / 0 Comments / 120 / News

Gurugram,
6 May, 2020

Gurugram, 6 May, 2020: Continuing to support its customers and business partners during unprecedented COVID-19 crisis, Honda 2Wheelers India today shared that post Government relaxation of rules, its dealerships are now step-wise moving towards a new way of doing business. At the same time, Honda continues to take added measures to provide liquidity support to its dealer family in these challenging times.

With Safety Comes First approach, Honda says lets together Break the Chain of COVID-19
As a responsible manufacturer, Honda 2Wheelers India has issued a comprehensive Dealership Operations Resumption Manual. All Honda dealer showrooms and workshops are adhering to strict safety & health protocols while ensuring social distancing between staff and customers to effectively Break the Chain.

Meanwhile, following the various state Governments guidelines and respecting Red, Orange & Green zoning in letter & spirit, Honda dealer showrooms and workshops have started reopening their shutters with effect from 4th May, 2020. Honda dealers are ensuring 100% adherence to all the mandated safety, sanitization and social distancing protocols, before re-start of their respective operations.

Elaborating on how Honda as a responsible corporate is prioritizing customer safety and business continuity at its dealer partners in these uncertain times, Mr. Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “In these challenging times, Honda 2Wheelers India proactively extended a comprehensive financial support package for its dealers. We have also decided to bear additional 19 days’ interest making it a total of 40 days of interest cost by Honda on the BSVI inventory at our dealers. We are confident that the overall support extended will largely ease business continuity concern of our dealers. Also, with significant easing of economic activities restrictions by the government, we are moving forward cautiously in a stepwise manner. Safeguarding all stakeholders’ health & well-being, our dealers who are in green and orange zones are starting their operations to serve our customers. Honda family reassures its customers that your Safety comes First at every Honda outlet across India.

Honda family says Stay Home, Stay Safe:
Parallely, Honda and many of their dealer partners, as One Honda family continue to proactively fight for the cause and contribute to the society during this COVID-19 crisis. On April 1st, Honda India foundation – the Corporate Social Responsibility (CSR) arm of Honda group companies in India pledged 11 crore aid towards COVID-19 relief and preventive measures. Honda Associates across all 5 Honda group companies too have voluntarily pledged to donate their 1 day’s salary towards the total relief aid. Across India, dealers too have contributed through free distribution of meals & food grains to the needy, Free masks & sanitizer distribution, funds donation to State/ Central Government etc.

Honda 2Wheelers retails 21,000 & serviced 2.5 lac units in May’20

December 28, 2020 / 0 Comments / 144 / News

Over 45% dealerships & 30% of total touchpoints re-open post lockdown relaxation

Honda resumes dispatches and Offer attractive finance for Customers

Gurugram, 15 May, 2020: Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) today shared that since the re-opening of its network outlets in step wise manner and resuming dispatches this week, the retail sales momentum has started building up and Honda’s retail sales have crossed the 21,000 units’ mark.

Parallely, nearly 2.5 lac Honda customers have got their two-wheelers serviced at its dealerships & authorized service outlets across India.

With Safety comes First approach, 45% of Honda dealers and 30% of its total network touch points now have re-opened. All these outlets are firmly adhering to the guidelines issued by the Government and also ensuring their processes and infrastructure readiness as per comprehensive “Dealership Operations Resumption Manual” released by Honda.

Sharing on how Honda is prioritizing customer and staff safety while managing business continuity across its network in these uncertain times, Mr. Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “In these challenging times, Honda 2Wheelers India is cautiously moving forward synergizing with the new ecosystem. Safeguarding the health & well-being, Honda network is well equipped & geared up to delight customers. With ready availability of six of India’s favorite BSVI products, we are seeing increasing take off in retails by the day. Growing numbers of vehicles reporting at our touch points for servicing is a testimony to customers’ trust & assurance in Honda and our network readiness to serve them while taking care of new hygiene & Social distancing norms.”

As the next step to give more peace-of-mind and enable its customers further, several attractive retail finance schemes and more buying convenience have been introduced at Honda’s network. Honda customers can now avail upto 100% loan to value, low down-payment and savings going upto Rs. 12,000*. Parallely, customers can also choose to buy on EMI from a range of 20+ credit and debit cards. Online booking is also available at many of Honda’s dealership.

* Saving varies as per loan amount, tenure and fitment of customer

With Safety Comes First, Honda says lets together Break the Chain of COVID-19:
Honda 2Wheelers India has issued a comprehensive Dealership Operations Resumption Manual to all its customer touchpoints. All Honda dealer showrooms and workshops are adhering to strict safety & health protocols while ensuring social distancing between staff and customers to effectively Break the Chain.

Synergizing supply chain with market demand, Honda two-wheelers to resume production in a phased manner

December 28, 2020 / 0 Comments / 176 / News
  • Karnataka plant to resume production from 25th May
  • Other plants to follow soon from 1st week of June onwards in a staggered manner
  • 100% supplier’s plants get approval to restart production
  • Over 60% of Honda dealers resume Sales & Service operations

Gurugram, May 21, 2020: With India gearing up to expand economic activities as per fresh guidelines issued by MHA under Lockdown 4.0, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) today announced that its production operations will resume at all its 4 plants in two phases.

With a 360-degree outlook of balancing the forward and backend linkages across its ecosystem & the evolving market demand, Honda has aligned its production Plans.  Production will resume in a phased manner starting 25th May 2020 from its biggest plant in Narsapura in Karnataka followed by other three plants from 1st week of June 2020.

To keep the business continuity in accordance with the guidelines issued by the government, 100% of Honda’s 300+ supplier plants too have received the necessary approvals to resume their operations. Honda suppliers are now in advance stages of resuming production.

Honda is taking a calibrated approach across its entire ecosystem ensuring synergy for stable and efficient operations. On the market demand side, over 60% of Honda dealers have by now resumed their sales & service operations. Initial enquiries, though still subdued compared to the pre-lockdown period, are picking up momentum every day. Hence, strategically aligning supply chain with market demand and available BS-6 inventory across its network, Honda is set to resume production from its 4 factories in a staggered manner from 25th May 2020.

Safety Comes First at Honda:

Honda 2Wheelers India has issued comprehensive Operations Resumption manual in addition to the applicable Central & State Government guidelines. This is applicable not only to Honda’s manufacturing plants, but entire ecosystem including its suppliers, logistic partners, dealerships and service centers across India.

The guidelines for all Honda plants extensively mandate safety precautions (like temperature screening, non-biometric entry and exit, mandatory face masks, regular sanitization & disinfection of common surfaces & vehicles carrying materials, work from home for pregnant ladies, no movement of individuals from hotspot zones, ample availability of hand wash / sanitizer, usage and disposal of PPE’s etc.), training & awareness modules on COVID-19, transport guidelines, COVID-19 health insurance cover (for all Honda permanent & contractual employees), strict social distancing measures across Honda offices (markings on production line, partitions to maintain social distancing) and revised SOP for quality checks etc. Honda remains committed to ensure the same high Quality product & services to all its Customers.

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